Welcome to Australia's Smartest Tourism Destination
Over 90,000 Tourism Listings
Smart Data. Total Control.
The ATDW is Australia’s national tourism database and distribution platform which represents over 90,000 small and medium-sized tourism products and destinations. The ATDW’s ultimate function is to support Australian Tourism Operators with digital marketing to help extend their exposure, promote their operation, and attract more business online.
By listing a product once in the ATDW database, Tourism Operators benefit from being listed on their State or Territory Tourism Organisation’s (STO) consumer website, the Australia.com website, and through ATDW’s extensive network of over 250 tourism distributors. This rich content solution submits to high standards, defined and quality assured by all state and territory government tourism organisations on a daily basis.
How ATDW Works
Tourism Suppliers enter their listing through the ATDW-Online platform.
STOs review and quality assure the listing ensuring it meets National Content Standards.
Distributors pull the listings that they wish to publish on their digital channel through ATDW’s web service.
Consumers can now view ATDW listings on licensed distributor digital channels.
ATDW stores the listings in the national database.
Benefits of listing with ATDW
ATDW provides Tourism Operators with a cost-effective marketing avenue to increase their digital distribution and online exposure.
By listing a product once in the ATDW database, Tourism Operators benefit from being listed on their State or Territory Tourism organisation’s consumer website. The listing will also be made available to all ATDW distributors who have the option to select products that align with their corporate, sales and marketing strategies. The use of `keywords` in your ATDW listing helps to raise your potential for exposure.
ATDW’s tourism distribution network is made up of a vast and growing number of digital channels (250+) who publish ATDW’s content, including Tourism Australia’s www.Australia.com, a wide range of commercial websites like the popular Australia’s Guide, Regional Tourism Organisations, niche marketers and a growing number of smartphone and tablet applications. A full list of ATDW’s current distributors and details on the content they publish can be found here.
Massive Exposure
Market Analysis
Quality Data
Cost Effective
Saves Time
Quick and Easy
View our content database of Australian tourism products and destination content.
How to list with the ATDW
To list a tourism product in ATDW or update an existing listing, access the ATDW-Online portal.
Registration and approval of your ATDW listing is managed through your State or Territory Tourism Organisation (STO). Each STO has a dedicated ATDW team, who are also responsible for collecting ATDW listings, quality-assuring, and managing this content in the national ATDW database.
To register click the ‘register now’ button at the bottom of the screen and enter your organisation and user details accordingly.
Information required to register:
- Your Organisation details (including business name, contact details and ABN)
- Your User account details (including name, email and password)
Please remember ATDW-Online is a live platform, so all updates published will be displayed across the ATDW distribution network.
