Digital Spectrum – Quarter 1, 2017

Dear Tourism Industry Colleagues

It has been a busy and productive start to the year for ATDW thus far…

Based on feedback received, ATDW-Online, the ATDW’s centralised, national data platform has been well received, offering considerable benefits to industry operators. The ATDW support desk in many states have reported a significant drop in the number of queries and calls for assistance from operators.

With increased capability, the new platform is less labour intensive and overall improves the user experience. We are continuing to make improvements and our primary focus is to make it as easy as possible for operators to register and manage their listings. There is no doubt that the new platform is a key factor behind our record listing numbers nationally.

Going forward our focus will be to work closely with our STO partners to proactively find ways to grow the listing database to gain a broader market share, so watch this space…

I hope you enjoy this edition of Digital Spectrum