ATDW website on computer monitor

Australia’s ‘Smartest Tourism Destination’ launches new Website

July, 2016       Following the release of the totally redesigned and rebuilt technology platform ‘ATDW-Online’ earlier this year, the Australian Tourism Data Warehouse (ATDW) is pleased to announce the launch of our new corporate website.

“In todays’ competitive environment, the importance for tourism businesses to have a digital presence is an accepted fact.  However, it is not enough to simply have a website and Facebook page to promote your product.   The ATDW-Online platform and this new website has been designed and developed specifically as a vehicle to take tourism operators to the next level, by giving them greater marketing exposure across 150 web channels and making it easier for them to gain a dynamic, impressive presence online.” commented Mark Williams, CEO of ATDW.

“Integrating seamlessly with the ATDW-Online platform, the new website is clean and uncluttered, modern and far easier to navigate.  In addition, the site is mobile responsive and primarily targets Tourism Operators and Distributors sharing their success stories and case study examples of how they have successfully partnered with ATDW.”.

Williams continued: “The new site offers additional features such as helpful blogs with tips on how to gain the most from your ATDW listing, and allow you to search our product listings database, as well as our network of distributors.”

Feedback received from the tourism industry reports that many struggle to understand exactly what the ATDW does and how the organisation can support them.  The website terminology attempts to address this with simple, easy and uncomplicated messaging, images and infographics.

“The ATDW has experienced an eventful time with several highlights, launches, and changes taking place.  After joining the company at the beginning of last year, we gained a new Chairman, moved to new premises, consolidated our team, refreshed our brand and key messaging, and launched the ATDW-Online Platform, which now receives over 7mill page views per month.  The launch of our Corporate Website marks another milestone towards ensuring that the ATDW is recognised as “Australia’s Smartest Tourism Destination” by remaining relevant and continuing to offer value to the tourism industry.” Williams concluded.


For more information or images, please contact Antoinette Lloyd on 07 3112 1789 or