woman on computer Tourism e-kit brochure

Prioritise your Online Marketing – Tourism e kit shows you how

Wednesday 22 April, 2015

Keeping its promise of remaining up to date and relevant to small businesses, the Australian tourism industry’s favourite online learning tool, the Tourism e kit has released a brand new tutorial, ‘How to prioritise your Marketing Spend when it comes to Online Marketing’.

With a myriad of technologies in the marketplace, it can be confusing and daunting for a small, busy operator with limited budgets to best know how to target their customers. “Often it’s a trial and error exercise with a shotgun approach. We understand that tourism operators struggle to make the right decisions about where to focus their investment of time and money.” said Wendy Smith, manager of the Tourism e kit.

“As part of the bi-annual E kit update, we hope this tutorial will assist operators by taking a step by step approach in identifying your target audience, creating personas and through case studies looking at what content you need to create and where or how to connect with your audience online.” commented Smith.

We are also very excited to advise that as part of the March release, which includes an update of 65 tutorials in their entirety, we have also launched a new tutorial: Online in India. This introductory tutorial provides an overview of the emerging Indian Tourism market – its size and demographics and the growing potential it offers.

According to Tourism Australia, India is Australia’s 10th largest inbound market for visitor arrivals and total expenditure. Last year, India saw the largest increase in holiday visitors to Australia, after Malaysia and China, with a 14.6% increase.

To tap into this growing market and understand the Indian consumer’s preferences, this e kit tutorial covers online marketing strategies and operational activities which Australian tourism businesses should consider when engaging in this market.

Log on to the tourism e kit to gain access to free tutorials.

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For further information or images, please contact Antoinette Lloyd