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Your Instant Digital Brochure Rack now available!

Latest distribution technology from the Australian Tourism Data Warehouse (ATDW) has now been released and is freely available to the tourism industry (including Destination Marketing Organisations, distributors and tourism operators) to enhance their web sites and share local experiences with visitors to their destination.

In response to industry feedback and requests for simple technology tools to assist their digital marketing efforts, ATDW has developed a Distribution Widget. What exactly is a “Widget”? It’s a small application with limited functionality that can be installed within a web page by an end user. A widget occupies a portion of a webpage and does something useful with information fetched from other websites and displayed in one place.

The Distribution Widget is quick and easy to install on your existing website and is the digital solution to the traditional brochure rackthat many tourism operators display in their reception area. The Widget offers a simple and free method to publish ATDW listings and is ideal for small businesses that want to share information about their destination and what their guests can do on their visit. The Widget pulls up-to-date content (using ATDW’s ATLAS web service to provide high quality information on products, destinations, attractions and events).

This useful tool can add value to a website, making it ‘stickier’ and improving your website’s user experience.

The widget can be tailored to specifications with the flexibility of choosing the name, size (for desktop and mobile websites) and language (English or Chinese) and listings can be filtered by region and categories of products. This means that only the information that is relevant to the business’s web site and target market can be displayed. At each step of the configuration process, the widget can be previewed and then it can be inserted in the business’s website.

A user case is that a B&B might add the Widget to their website to display attractions and events in the area; or an event organiser may use the widget to display accommodation and restaurants in the area.

Commenting on the release of the Distribution Centre Widget, Liz Ward, CEO of ATDW said: “We have received some really encouraging initial feedback from the industry and we believe that the Distribution Widget will be an extremely useful tool for the industry to service guests to their region, offering them a way to share information complimentary to their own product.”

“ATDW will continue to offer a fully functional distribution API, which is our ATLAS web service, for businesses that wish to deeply integrate the ATDW database into their content management systems and websites. The Distribution Widget is a free and simple tool, ideally suited to small businesses and individual tourism operators,” said Ward.

All industry members are invited to test the Widget and provide feedback to guide its development roadmap. To trail the Distribution Widget, click here

For further information, please contact James Connolly

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