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Latest Tips and Tricks for Managing Social Media Risks

Managing your social media risk and knowing what you can and cannot do is critical for anyone involved in digital marketing! Answering this need for the tourism industry to be aware of laws relating to social media, the latest new release of the Tourism e kit now includes a helpful new tutorial covering the need-to-know risks and how to manage them.

Social media has transformed communication and social interaction in a number of important ways. Not only is it instantaneous with few safeguards to vet communication, but it potentially has a massive global audience. Once in the Socialsphere, it’s almost impossible to remove or amend messages.

“Erin Bury, MD of Toronto-based digital agency 88 Creative summed it up well when she said: ‘Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.’ These new developments raise important legal questions and have practical implications, particularly with regards to privacy and freedom of information for all of us, especially as more tourism operators use social media to promote their business,” said Liz Ward, CEO of the Australian Tourism Data Warehouse (ATDW).

The second new tutorial, hot off the press, explains in detail why a well written ATDW listing is so important and offers tips on how to improve your listing to stand out in the crowd by highlighting your products’ differences, gain more customers and enjoy online success. “We are often asked about what makes a great ATDW listing so we’ve developed this tutorial to assist tourism operators to produce a well-crafted listing with great images and description,” commented Liz Ward, CEO of Australian Tourism Data Warehouse.

In order to ensure the Tourism e kit remains current and supports contemporary online and digital marketing trends, all tutorials are fully reviewed and updated every six months, with small updates in between as required.

One of the major changes in the industry that will impact Tourism businesses is Google’s new search algorithm “Hummingbird” that Google uses to rank websites in its search results. The great news is that Hummingbird means fantastic web content is more important than ever, however it’s no longer sufficient to rely on traditional search engine optimisation (SEO) tactics such as keywords and links. The latest release of the Tourism e kit includes practical advice about Hummingbird and includes a whole section on search engine optimisation covering tips on how to ensure your website is keeping up with the latest search trends.

“The changes Google has introduced will have a significant impact for all of us in the tourism industry! If you want to be successful online, you must adapt your online marketing strategy and see quality and current content as your most important marketing asset now to take advantage of Google’s search engine,” according to Ward.

“Despite the Tourism e kit having been downloaded hundreds of thousands of times, it was surprising to learn from the recent ATDW Needs and Satisfaction Survey conducted earlier this year that only 48% – less than half of Australian tourism operators – know about this great free resource, commented Ward.

“If you get value from the Tourism e kit – do the neighbourly thing and spread the word by sharing it with your colleagues and partners in the industry! And for those of you who have not done so already, do yourself a favour and log on to The e kit tutorials can be accessed through a simple registration / login process here.” concluded Ward.

And if you are still not convinced that you need to be promoting your business online, see our newly released video that accompanies the tutorial “Why you need to be Online” (Tutorial 0). You will be pleased you did…

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For further information, please contact Antoinette Lloyd.