Professionals presenting award

ATDW gains global recognition!

The Australian Tourism Data Warehouse (ATDW) has been presented with the Outstanding Industry Contribution Award for small enterprises, at the Global ENTER 2014 conference held in Dublin, Ireland last week.

The award presented in two categories, (one for small enterprises – less than 50 employees and/or less than Euro 10 million turnover – and one for medium/large enterprises), recognises organisations that make a significant contribution to the growth and success of technology adoption, integration, or use in the tourism industry.

ATDW was up against companies such as Digital Tourism Think Tank and Hotelkit. The selection process included a two-stage open voting process which was conducted on the International Federation for Information Technologies in Travel and Tourism (IFITT) website. The second round of voting was held during the ENTER 2014 conference in Dublin.

Liz Ward, CEO of ATDW, who was invited to deliver a keynote presentation at the ENTER 2014 conference in Dublin, received the award on behalf of ATDW, thanking the industry for their recognition and support. “The ATDW team may appear like a small business, but in fact the team that makes ATDW a success, is a vast interconnected community of digital and tourism experts. We appreciate our partnerships and collaboration with industry who work with us to keep our national digital platform evolving and relevant,” said Ward.

In her acceptance speech, Ward said: “For their support, I would also like to acknowledge the Destination Marketing Organisations (DMOs) in Australia, who since 2001, have been committed to supporting ATDW because with ATDW the Australian industry is more competitive, able to reach new distribution opportunities and grow their digital capability.”

In conclusion, Ward said: “We are very pleased to receive global recognition of ATDW’s collaborative destination content management system. ATDW has evolved to become a digital catalyst enabling innovation in the Australian tourism industry and research has proven that tourism operators who participate in the ATDW have higher levels of digital literacy. Australian Governments, DMOs and industry can be proud of what they have achieved through the ATDW.”

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About ATDW: The Australian Tourism Data Warehouse (ATDW) is a service for the Australian tourism industry that aggregates and distributes quality content, facilitates online bookings and supports the delivery of education, innovation and technology The ATDW is collaboratively owned by Tourism Australia and all State and Territory Tourism Organisations in Australia.

About IFITT: The International Federation for Information Technologies in Travel and Tourism (IFITT) provides an eTourism knowledge hub for tourism and technology experts, in industry and academia. It is one of the world’s oldest tourism and technology non-profit organisations founded in 1997 and comprises about 350 professionals from around the world. An experienced and respected Board manages IFITT operations and strategy.

About Enter 2014 Conference: Held 21 – 24 January in Dublin Ireland and organized by the International Federation for Information Technology and Travel & Tourism (IFITT) the ENTER 2014 conference theme was “Where Social Inspiration meets Dynamic eTourism Innovation.” The conference offered a worldwide and unique forum for attendees from academia, industry, government, and other organizations to actively exchange, share, and challenge state-of-the-art research and industrial case studies on the application of information and communication technologies to travel and tourism.

For further information, please contact Antoinette Lloyd