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Version 11 of the Tourism e kit now available!

The Australian Tourism Data Warehouse’s (ATDW’s) online training resource, the Tourism e kit, which has been downloaded over 540,000 times to date, continues to provide a valuable and up to date education resource for the Australian tourism industry. Freely available online and in video format from ATDW’s website, Version 11 of the Tourism e kit is now available.

“With the digital landscape changing constantly and quickly, it is critical that the Tourism e kit is updated regularly! These improvements are designed to ensure that the information provided is responsive to recent advancements relating to mobile and other technology changes in the market, said Wendy Smith, Strategic Projects Manager, ATDW.

As part of these updates, a new tutorial has been added: “Why be Online?” where the benefits of being online are explained for those members of the tourism industry who are yet to take the first step. The new tutorial is designed to motivate the tourism operator to start to build their online presence and to inform them as to “why” they should be online, what the benefits are and where they should start.

In the recent report, Tourism Operators digital Uptake Benchmark Survey 2013, commissioned by Tourism Research Australia (TRA), uptake of digital technologies was examined. Of particular interest were the reasons why a percentage of the tourism industry still does not use online technologies to attract visitors.

“There appears to be an assumption that the industry understands the benefits of being online. The e kit shows operators ‘how’ to market themselves online, but doesn’t provide the ‘why’. Although the results indicated that tourism operators that list in the ATDW were generally more digitally aware, there is certainly room for improvement and a new tutorial like this one is needed,” said Smith.

As part of the Version 11 release, a comprehensive review of the Tourism e kit has been undertaken and updates have been made to the tutorials where necessary. In particular, two of our most popular and downloaded modules: ‘Tutorial 34 and Tutorial 35 covering Online Booking Systems 101 and Advanced, have been merged into one and undergone substantial improvements. The new tutorial has been transformed, incorporating information such as mobile systems in order to keep pace with the changes in technology. In addition; all tutorials have been translated to HTML to enable better searching and easier maintenance.

This latest release is jointly funded by the State Governments enabling ATDW to continue to partner with industry and eTourism experts to deliver accurate and relevant online marketing advice to tourism operators around Australia.

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More about ATDW:

In partnership with Tourism Australia and all the State and Territory government tourism organisations, the Australian Tourism Data Warehouse (ATDW) is the most comprehensive central storage and multi-channel distribution network for tourism industry products and destination information, supporting over 34,000 listed products, 130,000 images in 10 product categories.

This content is compiled in a nationally agreed format and electronically accessible by tourism business owners (operators), wholesalers, retailers and distributors for use in their websites and booking systems.

The ATDW also plays an important role in industry education, helping tourism operators make the most of online marketing opportunities, with the ultimate intention of making tourism businesses more sustainable.

For further information on the Tourism e kit, contact Wendy Smith on