Elm Lifestyle Store

ID: 5f57244fac27ed141dc1d387

Warrnambool, Victoria

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134 Koroit Street,

Known for its punchy pops of colour, deluxe knitwear and a simple approach to dressing, Elm Lifestyle in Warrnambool is a quiet achiever supplying both small clothing boutiques and homewares stores around Australia and New Zealand. Designed in the relaxed coastal Victorian town of Ocean Grove, Elm’s brand mission is simple – Effortless, Everyday, Style. Inspiration is taken from art and homewares and the collection focuses on making those everyday wardrobe choices simple through clean lines, layering knits and easy wearing, straightforward shapes. Launched as a pure knitwear brand in 2012, Elm has quickly expanded into soft shirting, exclusively designed arty prints and more recently relaxed effortless tees and pants, offering the consumer a versatile collection of co-ordinates. Elm has an emphasis on flattering all body types so appeals to a broader captive market and has a more timeless fashionability....

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