Accor Hotels makes the most of ATDW data
Accor Hotels have been a licenced Distributor of ATDW’s digital travel content since 2013, displaying a variety of products across their suite of digital platforms.
Interestingly, AccorHotels are not only a distributor of ATDW but are also a contributor of their accommodation and hospitality products where they add their business listings to the ATDW database of more than 40,000 listings across Australia.
Andrew Prince (Analyst & Systems Manager – Digital and Franchise at AccorHotels) said: “Accor’s digital assets (in particular thesebel.com integrate with ATDW’s expansive database so we can draw down and publish specific tourism products that are not only within close proximity to our hotels but are also of particular interest to the guests that stay with us.”
ATDW enabled us with the tools to select top local attractions, restaurants and events that were within just a short distance from each of our hotels around Australia. All of which are regularly and automatically updated on our website.”
One of the key features of ATDW’s new ‘ATLAS’ API is that it provides the ability for distributors to conduct targeted proximity searches in the database and retrieve the results they require. In Accor’s case, setting the proximity search at a 2km radius from the physical location of their own hotels provides relevant and accessible points of interest and dining options for their guests.
Seeing distributors like Accor using ATDW content in new and different ways that not only benefits the consumer but provides exposure for the tourism suppliers that are listed in ATDW makes partnering with key distributors like this all the more valuable. Check AccorHotels out today www.thesebel.com