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Digital Spectrum – August 2014

As you may already be aware, over the past 12 months the owners of Australian Tourism Data Warehouse (ATDW), Tourism Australia and the State and Territory Tourism Organisations (STOs), have undertaken a comprehensive review of the ATDW.

The review confirmed that the ATDW plays a valuable role in the Australian industry, as it provides an effective and collaborative mechanism for Tourism Australia, STOs and regional tourism organisations to share a high quality database to underpin their marketing activities.  The review also showed That ATDW plays a particularly important role in the Small to Medium Tourism Enterprise sector and regional Australia.