Hooroo connection to TXA
Thursday 15 November, 2012
Now all Australian suppliers, large and small, can capitalise on TXA’s connection to these channels.
Bruce Fair, Head of Commercial at Hooroo, said “We’re delighted to launch this important update on behalf of the Qantas Group and to offer tourism businesses a greater range of distribution options across our three hotel channels. This alliance is an exciting development in our launch phase as we continue to enhance our supplier base which continues to grow each month”.
“We provide Australian domestic accommodation suppliers extensive exposure through Hooroo.com, Jetstar.com and Qantas.com. Accommodation content, rates and inventory managed centrally in the Hooroo Property Portal is now automatically updated by TXA and published to all three sites.”
Shane Crockett CEO of V3, the joint providers of TXA, in partnership with the Australian Tourism Data Warehouse, said, “We are thrilled that this connection has been established. The Qantas Group is one of Australia’s key tourism organisations and this connection continues the expansion of opportunities for industry Suppliers delivered by TXA. It further emphasises TXA’s position as a unique and genuinely neutral exchange”.
Liz Ward, CEO of ATDW said “Having such an iconic company as the Qantas Group and great brands like Qantas.com, Hooroo and Jetstar join TXA is an exciting milestone and will provide terrific benefit for the Australian tourism industry. This initiative represents another valuable TXA driven contribution to all Australian tourism suppliers and to the Government and regional tourism organisations that are utilising the TXA technology to support their digital marketing initiatives.